Our story started way back in 1964. Dr Cheong Chun Tin, was the first local dentist in Singapore. On the back of his expertise and those of his two sons, dentists Cheong Chin Nam and Cheong Chin Heng, the family started Corlison.

In 2001, Corlison’s first Pearlie White product, a whitening fluoride toothpaste, was launched. Our Managing Director of Corlison & Founder of Pearlie White, Andy Ong, drew inspiration from our country’s national anthem “Majulah Singapore” which means, “Onward Singapore”. Pearlie White became the first home-grown oral care products in Singapore, leveraging on 100 years of history that we had in the dental and oral care industry. ​

We created something different from what was on the market at the time. We eliminated harsh ingredients like sodium lauryl sulphate, saccharin and titanium dioxide from its formulations. Instead, in Pearlie White’s products, we added elements such as aloe, camomile and papaya extract.

Today, Pearlie White range targets oral care issues such as tooth sensitivity and gum care. It now has more than 60 products, including toothpaste, toothbrushes, mouth rinse and denture care products. Pearlie White will continue the tradition of developing effective and friendly oral care products to create a better smile for all the extraordinary.