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Kampong Glam Zinc
A quality is often experienced in space, a small space, small shop, small street, small environment. Haji Lane is the smallest and narrowest street in Singapore. This street becomes the iconic street in Singapore cultural and touristic street directory. The unique experience of a small street that leaves a big impression. The street culture and its fashion identity create a character with colorful identity.
This phenomenon continues from Haji Lane, into Arab street and all over Kampong Glam.
In this assignment, we need to create marketing collaterals, a street map and Zine for Kampong Glam.
We conducted third-party interviews to understand the audience experience and took own photography.
Service
Editorial
Year
2020

Street Map

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